Neuromarketing at the Heart of the Consumer Mind
Date: 29^th March 2010
Time: 13:30 – 16:30
Venue: The Design Council, Covent Garden, London (MAP)

A customer’s experience is more than what happens during an interaction: It’s also how they perceive what happened, and how they feel about it.

Our seminar will explore the emerging field of Neuromarketing and how emerging research techniques utlizing eye-tracking, bio-feedback, neuro-feedback, facial recognition, and emotional self-report are allowing marketers to assess people’s emotional responses to marketing campaigns and product design.

This FREE seminar will demonstrate how valuable insights can be gained from combining neurological readings at different levels (attention, engagement and emotional), with physiological readings (eye-tracking, facial expression recognition, galvanic skin response, heart rate monitoring) and in-depth interviews to provide a broader picture of user experience.

Applications of Neuromarketing that can benefit your Business:

• Brand perception: Rank the appeal of different brands, products and services.
• Advertising: Reveal the impact of first impressions, real-time arousal, engagement and emotional impact to different advertising vignettes.
• Media: Reveal the impact of movie trailers, real-time arousal and engagement levels, and the overall emotional impact to media
• Product design: Measure and evaluate impact, interest and emotional appeal of design features. Providing insight into the importance of different sensory and tactile elements to overall design perception.
• Consumer Product testing: A measure of the user experience of different products can be created, from the selection and purchasing process, through to consumption.
• Work environments: Emotive effects from different workplace environments can be compared, as well as the effect of cognitive load under stress conditions.
• Gaming: Inform game development as well as compare different game experiences and environments.
• Gambling: Measure factors to enhance the online gambling experience.

The Speakers

Jeremi Karnell
Jeremi  is currently acting as the Managing Director of OTOinsights, focused on measuring engagement with digital media using neuro-research methods.

Dr. Phillip Rhodes
Philip holds a Ph.D. in Information Design from the University of Portsmouth. He has extensive research and teaching experience in hypermedia design and information architecture.

Dan Berlin
Dan Berlin is the Senior Research Associate for OTOinsights, the research division of One to One Interaction.